Certain fashion designers have achieved such ubiquitous status that their names are now instantly recognizable. Bella Freud, the UK designer J Brand collaborated with for our Fall 2017 limited-edition capsule collection, is a household name to the cool crowds in both London and LA, and she possesses another powerful trait: Her work is instantly recognizable all over the world, even before you spot the label.
You’ve likely admired her sweaters, emblazoned with phrases like “1970,” “Ginsberg Is God,” and “Je T’Aime Jane”—they’re beloved by everyone from Kate Moss to Poppy Delevingne to Alexa Chung, along with every other fashion trendsetter. Bella was perhaps destined for artistic and intellectual greatness—her great-grandfather was psychoanalyst Sigmund Freud, and her father was 20th century artist Lucian Freud.
After spending a significant period of her childhood in Morocco, Bella went on to create her eponymous brand in London in 1990. That kind of staying power in the fashion industry is to be commended; a full 27 years later, she’s still dressing It-women all over the globe, selling intarsia sweaters (and more) like hot cakes, and collaborating with some of the biggest brands in the world (if we do say so ourselves).
“J Brand does the best skinny jean on the block, so we created the straight and wide leg which is what I like to wear,” Bella says of her choice to partner with J Brand for her first-ever denim project. “I have always been interested in denim and like to experiment. Getting the perfect jean that represents your relaxed self is one of the milestones of dressing. Denim is the uniform that allows you to stand out.”
Bella and J Brand crafted the 17-piece capsule collection together, including a limited-edition denim jumpsuit that’s exclusive to jbrandjeans.com and bellafreud.com —and which also happens to be Bella’s favorite piece in the collection. “It has the slinky glamour favored by the great beauties of the 1970s: sexy and off-hand,” Bella says of the piece. The collection also highlights Bella’s own trademark: impactful yet uncluttered graphic messages that read “Gangs Of Love,” “Pretty Baby,” and “Boy Girl.”
“‘Pretty Baby’ is a nod to the toughness and vulnerability of the ‘70s girls who spoke out for our rights,” Bella explains. “‘Gangs of Love’ is a call to sisterhood, camaraderie, and fun.”
Bella’s muse for the collection was her dear friend Anita Pallenberg, the late global icon of the ‘60s and ‘70s and creative peer to the Rolling Stones and Andy Warhol. Pallenberg’s granddaughter and renowned supermodel Ella Richards stars in the J Brand x Bella Freud campaign, and she beautifully captures her grandmother’s spirit.
“I was friends with Anita for many years,” Bella tells us. “She had been my style icon since I was 12, so to be able to work with Ella on this project was exactly what I wanted, a continuation of the family beauty. She is a modern, cool young woman, with her own distinguished and original style.”
Mark your calendars—the collection drops exclusively here on jbrandjeans.com July 19, and if it’s like everything else Bella has touched, it will shortly turn to pure sold-out fashion gold.