Our Fall 2018 campaign steps from the studio to the stage. In an homage to our hometown’s entertainment DNA and the omnipresent spirit of the pursuit of dreams in the city’s realms of studio and stage, we step between both dimensions for our Fall 2018 campaign.
Taking inspiration from the iconic ethos of the '90s music scene, an era that saw grunge extend down the West coast from Seattle to California, we captured our stars—real-life couple Elsa Hosk and Tom Daly, and LA-based musical collaborators Rainsford (the daughter of accomplished actor Andie MacDowell) and Twin Shadow—on set at Milk Studios and on location at Zebulon, a legendary music venue that in 2017 relocated from Brooklyn's Williamsburg neighborhood to the East Side of LA.
For the studio shots, we swapped our previously favored stark white background for a dark glossy one, thus capturing the moody underbelly of creatives in their Fall armor; these photos are an introduction and metaphysical continuation of the Zebulon images of LA-based singer/songwriter Rainsford and producer/songwriter/multi-instrumentalist Twin Shadow, shot on 1/2-frame film. They are divided, literally and in format—but philosophically, they are one.
Shot in LA by photographer Magnus Unnar and styled by Karla Welch, the campaign invites you to step on and off stage with musicians at their show, and to intermingle with their fans: an accomplished basketball star turned self-made supermodel and her wellness-driven boyfriend. Collectively, they represent what is fashionable in the present-tense, beyond wardrobe.
The Fall 2018 collection, inspired by the unparalleled and iconic style of the ‘90s, offers ease of styling, comfort, and a high level of sophistication—all the elements modern-day superhero women crave to strengthen their closet. The collection is delivered in three distinct yet equally lust-worthy super sections: super evening, super fashion, and super color.
Eveningwear-inspired styles launch the collection from day to night, with laser-cut black leather and organza details taking center stage. Fashion-forward styles honor our brand classics, in timely and luxe fall details. Ultra-soft faux fur outerwear is paired with edgy mid-blue and grey denim washes with exposed zippers and button flys. Silver shades anchor the fall colorama, from touches and trims to full pieces: denim with metallic silver hems, a full-length silver duster, and iridescent silver denim.