FALL 2020 LOOKBOOK

SEE OUR FALL 2020 LOOKBOOK AND LEARN THE INSPIRATION BEHIND THE COLLECTION.

 

Art Direction Roxane Zargham
Models Lameka Fox And Ludvig Tagefeldt
Photography Max Farago
Styling Karla Welch
Hair Whitney Schield
Makeup Riku Campo
Words Meghan Blalock

 

This collection primarily tells the story of J BRAND’s triumphant return to what we do better than anyone in the world: the skinny jean. The silhouette that launched our brand, the skinny is more than our bread and butter—it’s our crown jewel.

While we continue to roll out modern shapes like straight legs and flares, this collection marks the launch of an entirely new super-skinny shape: the Sophia. And of course, we continue to offer our most iconic skinnies in fresh washes and fabrications: Maria, Alana, Natasha, and more.

To underscore our continued commitment to perfecting the skinny jean, we introduce this season an exclusive denim fabrication called Limitless Stretch Denim that is twice as stretchy as our iconic Photo Ready denim, and 20-30% stretchier than other premium stretch denims out there—but retracts back to its original size without bagging or buckling and doesn't sacrifice the quality and durability J BRAND is known for. A true innovation, this fabric wears like a second skin and conforms uniquely to the person who wears it.

As is currently seen in the fashion world at large, the ‘90s aesthetic sees a major resurgence in this season’s denim offering, with color stories, innovative eco-friendly acid treatments, and edgy design elements all reflecting this vibe. As the collection progresses from delivery to delivery, it grows more dressy and feminine, with new velvet, ultra-soft corduroy, and leathers stylishly leading her into winter.

Browse the lookbook below to see the styles sure to become your new Fall favorites.