PRO TIPS: DENIM CARE

PRO TIPS: INSIDER TRICKS TO CARE FOR YOUR FAVORITE DENIM

OUR DESIGN TEAM SPILLS THEIR SECRETS—AND THE DENIM CARE MYTHS YOU SHOULD AVOID.
WORDS MEGHAN BLALOCK

For true denim-heads, the love of denim goes far beyond a solid #OOTD—it's about showing the fabric TLC and knowing how to make your favorite pieces last through innumerable wears. Denim is tricky; there are so many different kinds of material (rigid, stretchy, somewhere in between...) and it can be tough to ensure you get the maximum longevity out of your favorite pieces. Do I wash these?! Do I dry-clean them?! Or do I try the legendary freezer trick? (More on that later.)

To help clear up any confusion, we tapped our design team to share their hard-earned pro tips on caring for denim. Safe to say: they know a thing or two about the right way to care for your stuff—how to make sure that when you invest in a good denim piece, it will stay in pristine condition as long as possible and keep your ‘fits looking sharp. We want your investment to pay off as much as you do.


Keep reading to learn their pro tips!

SHOP SOME OF OUR NEWEST DENIM STYLES BELOW