SPRING 2018

FOR THE LOVE OF DENIM

 

MEET THE STARS OF OUR SPRING 2018 CAMPAIGN, AND READ THE STORY OF THE COLLECTION.

 

MODELS ELSA HOSK + TOM DALY | JACQUELYN JABLONSKI + BRETT ROBINSON
PHOTOGRAPHED BY MAGNUS UNNAR
CREATIVE BY MARY PEFFER
STYLED BY KARLA WELCH
HAIR BY DENNIS GOTS
MAKEUP BY JO BAKER
WORDS BY MEGHAN BLALOCK

Spring 2018 is an homage to and celebration of J Brand's denim heritage. We continue the story we began with our Pre-Spring collection—the idea that all you need is love and a great pair of denim—as told through the lens of photographer Magnus Unnar. The Spring campaign removes the filter on denim as it’s usually seen via real-life couples Elsa Hosk + Tom Daly and Jacquelyn Jablonski + Brett Robinson; it also marks the first time both couples have shot together.

"There’s nothing easier than shooting with the person you’re closest to, a good friend behind the camera—all together in great jeans," Jacquelyn says of shooting the campaign. "It was a perfect fit, just like a pair of J Brand jeans."

"J Brand is such an iconic denim brand and I loved the concept for the campaign," Elsa adds. "It was fun and totally effortless! [My boyfriend] Tom doesn’t have any modeling experience, so it was really natural and pretty cool to be able to just have fun and be ourselves. It’s the first time we shot something and I really couldn’t say no to starring next to my favorite person in the world! He kept coming up with these really crazy moves that I haven’t really seen before, haha. He was a natural."

In his second studio campaign shoot for J Brand, Unnar’s images capture the genuine affection and playfulness shared by both couples, while speaking to the central role J Brand’s products play in the everyday glamour of women’s and men’s wardrobes. The emotive poses embodied by Elsa, Tom, Jacquelyn, and Brett illustrate the wearability and innovative recovery of these clothes—these are pieces made to move and live in.

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JACQUELYN IS WEARING THE 811 SHORT SLEEVE TEE IN WHITE
AND THE RUBY HIGH-RISE CROPPED CIGARETTE IN BLACK LEATHER

ELSA IS WEARING THE 811 SHORT SLEEVE TEE IN BLACK
AND THE MARIA HIGH-RISE SUPER SKINNY IN BLACK LEATHER

The campaign focuses on J Brand’s three major denim icons: Classic (indigo), Fashion (powder hues), and Evening (black and white).

Our renowned fit takes center stage in this collection, with a particular emphasis on straight-leg styles, high rises, cropped lengths, forward wide-leg shapes, and our iconic skinny.

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BRETT IS WEARING THE ZETA TOP IN BLACK
AND THE TYLER SLIM FIT IN TRIVOR

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TOM IS WEARING THE SHORT SLEEVE GRANDPA TEE IN WHITE
AND THE MICK SKINNY FIT IN LINCOLN OAK

ELSA IS WEARING THE 811 SHORT SLEEVE TEE IN WHITE
AND THE SELENA MID-RISE CROPPED BOOT CUT IN WHITE LACE

BRETT IS WEARING THE 811 SHORT SLEEVE TEE IN WHITE
AND THE MICK SKINNY FIT IN HOOD

JACQUELYN IS WEARING THE MUSCLE TANK IN WHITE
AND THE TIE-WAIST PANT IN WHITE

The color palette for spring highlights the staple shades every woman needs in her closet for the season: a range of true-blue indigos, optic whites, and soft powder tones.

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JACQUELYN IS WEARING THE 811 SHORT SLEEVE TEE IN WHITE
AND THE JOAN HIGH-RISE CROP IN ASTONISH

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JACQUELYN IS WEARING THE SHORT SLEEVE GRANDPA TEE IN WHITE (MEN'S)
AND THE JOAN HIGH-RISE CROP IN ASTONISH

Similarly for men, dusty blue and mid-indigo denim are rounded out with cropped cargo pants, tops, and jackets in deep navy and olive green tones.

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BRETT IS WEARING THE SHORT SLEEVE GRANDPA TEE IN WHITE
AND THE MICK SKINNY FIT IN HOOD

JACQUELYN IS WEARING THE SHORT SLEEVE GRANDPA TEE IN CALCITE (MEN'S)
AND THE 811 MID-RISE SKINNY IN LOVESICK

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JACQUELYN IS WEARING THE SHORT SLEEVE GRANDPA TEE IN WHITE (MEN'S)
AND THE ALANA HIGH-RISE CROPPED SUPER SKINNY IN MEMORY

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ELSA IS WEARING THE NERD TEE IN VINCA
AND THE HALLTON HIGH-RISE IN MEMORY

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ELSA IS WEARING THE BRILEY OVERSIZED SHIRT IN WHITE
THE SHORT SLEEVE GRANDPA TEE IN WORN IRON
AND THE JOAN HIGH-RISE CROP IN POWDERED

 

"I love the high-waisted Joan crop," Elsa says of her favorite jean in the collection. "It’s a killer shape, makes your legs look really good, and I love the off-white color for spring."

This is a wardrobe that’s easy to live in and love all season long.