PRE-SPRING 2018

PRE-SPRING 2018

 

J BRAND CELEBRATES THE DENIM ICONS OF OUR PAST, PRESENT, AND FUTURE.

 

MODELS JACQUELYN JABLONSKI + BRETT ROBINSON
PHOTOGRAPHED BY MAGNUS UNNAR
STYLED BY KARLA WELCH
ART DIRECTION ROXANE ZARGHAM
HAIR DENNIS GOTS 
MAKEUP JO BAKER

 

Featuring models Jacquelyn Jablonski and her boyfriend Brett Robinson, J Brand’s Pre-Spring 2018 campaign celebrates our roots as denim innovators, infusing newness through forward silhouettes, wearable fabrications, and directional washes.  

Shot in Los Angeles by photographer Magnus Unnar and styled by Karla Welch, the images tell the story of three J Brand denim icons—classic, fashion, and evening.  

We journey back to our roots as denim innovators by focusing on the fit and quality of our classic denim: black and deep indigo denim, coating, and leather in our timeless women’s and men’s fits. Slim overalls in deep indigos and mineral-wash cropped jackets utilize denim to express our fashion icons.

For our standout denim designs and silhouettes, our evening denim features punchier fabrications and colorways. Patent leather Selena cropped flares, leather cigarette pants, foiled chrome fabrication, and more offerings bring an elevated approach to dressing, carrying J Brand’s iconic wardrobe from day to night.

We sat down with Jacquelyn to get her thoughts on shooting with boyfriend Brett for the first time, her favorite pieces from the collection, and more.

Was this your first time shooting together? What was it like to work professionally together?

Yes, first time! It was such a fun day, especially with Magnus shooting. I loved that he shot us just hanging out being our silly, weird selves. I think you get the best pictures when you have that freedom. It didn’t feel like work!

In this shoot, Jacquelyn, we styled you in some of the men’s pieces. Do you ever borrow items from Brett’s closet in real life? (Or vise versa?)

I always steal his clothes, especially his vintage jackets and sweaters. I scored these beautiful vintage green military pants with daisies from him recently, after he shrunk them in the wash. I wear a lot of menswear-inspired clothing and like to add a feminine twist.

What role do you think denim plays in today’s wardrobe?

I wear denim every day; it is a staple in my luggage. I love how you can dress it up or down, and it’s always effortlessly cool. I’ve had some of my favorite jeans for years and the older they get, the better they look.

Did you have a favorite pair in the collection?

My favorite style was the Maria High-Rise that I wore with the Cyra Oversized Jacket (in Mimic). It was the perfect color and fit like a glove. I love the cut of the Slim Overall (in Tame) as well! It’s hard to find ones that are flattering, so I will definitely be getting these.

Tell us a little more about your involvement with Autism Tomorrow.

We just had our second fundraising event this fashion week in the garden of the Public Hotel. We awarded our Transitions Grant at the dinner to two programs we believe stay true to our mission: to improve the quality of life for adults on the autism spectrum through access to job opportunities, continued education, and independent living. We will continue to identify and support innovative programs like New Frontiers in Learning and Somerset Hills Learning Institute, while continuing to raise awareness. We are working on exciting things for Autism Awareness Month this April, so please check our Instagram account for updates!

Keep scrolling to further explore the Pre-Spring 2018 lookbook.

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JACQUELYN IS WEARING THE SLIM OVERALL IN TAME

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BRETT IS WEARING THE MUTTNIK JACKET IN EPICENTER (Coming Soon)
AND THE TYLER IN HAMMERHEAD

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JACQUELYN IS WEARING THE MAI CROPPED JACKET AND THE RUBY,
BOTH IN SATELLITE (Coming Soon)

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JACQUELYN IS WEARING THE MAI CROPPED JACKET IN SATELLITE (Coming Soon)

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JACQUELYN IS WEARING THE BRILEY OVERSIZED SHIRT IN WHITE (Coming Soon)
AND THE JOAN IN DOUBLETAKE (Coming Soon)

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JACQUELYN IS WEARING THE GRANDPA TEE IN WORN IRON (Coming Soon)
AND THE RUBY IN UTOPIA (Coming Soon)

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BRETT IS WEARING THE GRANDPA TEE IN CALCITE (Coming Soon)
AND THE TYLER TAPER IN INTERTIDAL (Coming Soon)

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JACQUELYN IS WEARING THE GRANDPA TEE IN WORN IRON (Coming Soon)
AND THE RUBY IN UTOPIA (Coming Soon)

BRETT IS WEARING THE GRANDPA TEE IN CALCITE (Coming Soon)
AND THE TYLER TAPER IN INTERTIDAL (Coming Soon)

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JACQUELYN IS WEARING THE NERD TEE IN WHITE
AND THE BRILEY OVERSIZED SHIRT IN WHITE (Coming Soon)

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JACQUELYN IS WEARING THE MUTTNIK JACKET IN EPICENTER (Coming Soon)
AND THE MARIA IN VANITY

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BRETT IS WEARING THE GRANDPA TEE IN WORN IRON (Coming Soon)
AND THE MICK IN TRIVOR

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JACQUELYN IS WEARING THE NERD TEE IN BLACK
AND THE L8001 LEATHER LEGGING IN NOIR

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JACQUELYN IS WEARING THE NERD TEE IN WHITE
AND THE SELENA IN BLACK PATENT LEATHER (Coming Soon)

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JACQUELYN IS WEARING THE GRANDPA TEE IN WORN IRON (Coming Soon)
AND THE MAUDE IN BLACK LEATHER

BRETT IS WEARING THE GRANDPA TEE IN WORN IRON (Coming Soon)
AND THE MICK IN TRIVOR

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