SUMMER 2018

SUMMER 2018

 

SEE OUR LATEST CAMPAIGN, AND READ THE STORY OF THE COLLECTION.

 

MODELS ELSA HOSK + TOM DALY
PHOTOGRAPHED BY MAGNUS UNNAR
CREATIVE BY MARY PEFFER

STYLED BY KARLA WELCH
HAIR BY ADIR ABERGEL 
MAKEUP BY KALI KENNEDY
WORDS BY MEGHAN BLALOCK

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ELSA IS WEARING THE WYNNE HIGH-RISE CROPPED STRAIGHT IN SUPERBA (COMING SOON)

Photographed on J Brand muses and cool couple Elsa Hosk and Tom Daly, our Summer 2018 collection is woven together by four stylistic threads.

Transparency
Sheer organza details subtly hint at prominent trends—with small flashes of the fabric sewn into frayed step hems or as backing for eyelets—without eliminating the possibility of wearing these pieces season after season. The transparent trucker jacket is the cornerstone of the transparent story, pairing back to bottoms found throughout the collection and serving as a standout layering piece over tees, tanks, and halters. 

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ELSA IS WEARING THE CROPPED CYRA JACKET IN AMBITIOUS
AND THE HEATHER BUTTON-FLY JEAN IN OVERTHROW (COMING SOON)

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ELSA IS WEARING THE CROPPED CYRA JACKET IN AMBITIOUS
AND THE HEATHER BUTTON-FLY JEAN IN OVERTHROW (COMING SOON)

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Tonality
We offer her the indigo color she wants from her denim, with a contrasting blue-white tone that stands in contrast to her classic hues.
This gives her instant versatility as well as fashion-forward details without asking her to forego her beloved blues. 

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ELSA IS WEARING THE WYNNE HIGH-RISE CROPPED STRAIGHT IN SUPERBA (COMING SOON)

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ELSA IS WEARING THE HARLOW JACKET IN SUPERBA (COMING SOON)
AND THE JOAN HIGH-RISE WIDE-LEG CROP IN GENESIS (COMING SOON)

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ELSA IS WEARING THE HARLOW JACKET IN SUPERBA (COMING SOON)
AND THE JOAN HIGH-RISE WIDE-LEG CROP IN GENESIS (COMING SOON)

Black + White
Each season, we tell a black-and-white story that stands the test of time. This season features a slightly muted
presentation of noir denim, paired back to timeless and elevated wardrobe staples like black tees.

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TOM IS WEARING THE OLIVER JACKET IN CAROTA (COMING SOON)
AND THE MICK SKINNY FIT IN ALARAPH (COMING SOON)
ELSA IS WEARING THE HEATHER BUTTON-FLY JEAN IN OVERTHROW (COMING SOON)

Utility
We continue the utility story we’ve been telling since the launch of our wildly successful Houlihan fit in 2010, with an added element of travel inspiration.
These are utilitarian pieces that can live anywhere and everywhere. 

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TOM IS WEARING THE GRANDPA SHORT SLEEVE TEE IN CALCITE
AND THE KOEFICIENT PANT IN DULL DARWI (COMING SOON)

ELSA IS WEARING THE CYRA OVERSIZED JACKET IN NATURAL
AND THE VIA PLEAT-FRONT PANT IN HEAVENLY

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ELSA IS WEARING THE TRAVELER JUMPSUIT IN HEAVENLY (COMING SOON)


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ELSA IS WEARING THE TRAVELER JUMPSUIT IN HEAVENLY (COMING SOON)