OUR SUSTAINABILITY COMMITMENT
WITH THE ARRIVAL OF 2020, J BRAND IS GOING ALL IN ON ONE MISSION: TO CREATE THE WORLD'S MOST SUSTAINABLE PREMIUM JEANS.
Mindfully crafted in California—arguably America's leader in sustainable practices across every industry—J BRAND is uniquely positioned to lead the industry in its commitment to innovating sustainable practices and reconsidering the entire production cycle in the most thoughtful, environmentally considerate ways possible. Wholeheartedly committed to its mission of creating the world¹s most sustainable premium denim, J BRAND pledges to apply sustainable technologies to 100% of its washed denim by the end of 2020. Sustainability—without sacrificing superior fit.
Our promise is simple: Jeans made better—for a better world. Because we believe that fashion doesn’t mean all that much if it isn’t shaping a better tomorrow. Keep reading to learn more about the ways in which J BRAND has developed the world's most sustainable denim.
While many denim brands employ technology similar to ours, we have developed four proprietary methods that set our sustainability practices apart:
- The inclusion of nano bubbles throughout the majority of our wash process helps promote low-water usage
- To thrash and age denim, we utilize reusable manmade eco stones instead of mined pumice stones
- In caring for the artisans who develop our clothes, we use absolutely no potassium spray
- We have entirely eliminated hand-sanding, instead using lasers to destruct and fade denim
94% of all indigo washes in our Spring 2020 collection are produced utilizing our Eco Wash process.
90% Less Water
Our exclusive Eco Wash process reduces the water required to wash denim by an unparalleled average of 90%— more than any competitor in the premium denim market.
We partner with G&A Apparel Group, who recycles all our unused fabric scraps into insulation for homes, cars, and mattresses—thus diverting about 40,000 pounds of fabric a month.
100% Sustainable Denim
We pledge to apply sustainable technologies to 100% of our washed denim by the end of this year.
Wherever possible, we use recycled cotton, botanical polyesters, and sustainably produced and biodegradable Tencel fibers.
We utilize sustainable hangtags on all styles, and recycled thread and hardware whenever possible.